Your GPSR Authorized Representative in the EU
EU Shield acts as your EU Authorized Representative (Responsible Person) under the General Product Safety Regulation (EU 2023/988) — so non-EU sellers can keep selling on Amazon, Shopify, Etsy and eBay across all 27 EU member states. One flat annual fee. Next-business-day activation. No per-country surcharges.
What is the GPSR — and why you need a representative
Since 13 December 2024, the EU General Product Safety Regulation requires every product sold to EU consumers to have a responsible economic operator established in the EU. If your business is outside the EU, you cannot place products on the market without one — and marketplaces will suspend listings that lack it.
Who the rule applies to
Manufacturers, importers and online sellers outside the EU — in the US, UK, Canada, Australia and beyond — shipping physical consumer products to EU buyers.
What happens without one
Amazon, Etsy and eBay delist non-compliant products. Customs can block shipments. National market-surveillance authorities can fine and order recalls.
What we take on
We become your named EU contact on labels and listings, hold your technical documentation, and handle authority and consumer correspondence on your behalf.
What’s included
Everything required to satisfy GPSR Article 16 obligations for non-EU operators — in one package.
- Named EU Responsible PersonA real EU-registered entity listed as your contact on product labels and marketplace listings.
- Verifiable EU addressA monitored EU point of contact for authorities and consumers, ready to display where the regulation requires it.
- Document custodySecure storage of your declarations, safety documentation and technical file for the regulatory retention period.
- Authority correspondenceWe receive and forward requests from EU market-surveillance authorities and coordinate your response.
- Marketplace compliance fieldsThe exact representative details you paste into Amazon, Etsy, eBay and Shopify compliance forms.
- Multi-country, one feeCoverage across all 27 member states with no per-country setup or monthly surcharge.
How it works
From sign-up to listing-ready in one business day.
Submit your details
Complete a short onboarding form with your company and product information. Takes about 15 minutes.
We activate your rep
We register you and issue your EU Responsible Person details — usually by the next business day.
Add us to your listings
Paste your representative details into your marketplace compliance fields and product labels.
We handle the rest
Any authority or consumer contact comes to us first — we log it and forward it to you fast.
Simple, flat pricing
No per-country fees. No monthly billing. No surprises at renewal.
- GPSR Authorized Representative for all 27 EU member states
- Verifiable EU point of contact
- Document custody & authority correspondence
- Next-business-day activation
- 30-day money-back guarantee
How we compare
Most GPSR representatives bill monthly and charge per country. We don’t.
| EU Shield | Typical monthly providers | Law firms | |
|---|---|---|---|
| Pricing model | €490 flat / year | ~€150–200/mo + setup | €1,500–5,000/yr |
| Per-country surcharge | None | Often per country | Varies |
| Setup time | ~15 minutes | Days | Weeks |
| Activation | Next business day | Several days | On engagement |
| Money-back guarantee | 30 days | Rare | No |
GPSR questions, answered
The things non-EU sellers ask most before signing up.
What is a GPSR Authorized Representative?
It is an economic operator established in the EU that a non-EU business appoints to act as its responsible person under the General Product Safety Regulation. They are the named EU contact for authorities and consumers, hold the product documentation, and cooperate on safety matters. EU Shield provides this service for a flat annual fee.
Do I really need one to sell on Amazon in the EU?
Yes. If your company is based outside the EU, marketplaces such as Amazon, Etsy and eBay require a valid EU responsible person before your physical products can be listed to EU consumers. Listings without one are restricted or removed.
How many EU countries does the €490 fee cover?
All 27 EU member states are included in the single flat annual fee. There is no per-country setup charge and no monthly billing.
How fast can I be compliant?
Onboarding takes about 15 minutes. We typically activate your representative details by the next business day, after which you add them to your listings and labels.
What’s the difference between GPSR representation and GDPR Article 27?
GPSR representation covers physical product safety obligations. GDPR Article 27 representation covers your data-protection obligations when you handle EU residents’ personal data. Many sellers need both — EU Shield offers each as a separate service so you only pay for what applies to you.
What does the money-back guarantee cover?
If the service isn’t a fit, you can request a refund within 30 days, provided no correspondence has been handled on your behalf during that period.
Not sure if this applies to you? Book a free 15-minute compliance check →
Keep selling in the EU — without the compliance headache
Get a GPSR Authorized Representative covering all 27 member states for one flat annual fee. Activated by the next business day.
Get GPSR coverage — €490/year