EU Representative for Chinese Companies
Complete GDPR Article 27 guide for Chinese businesses exporting to Europe. Appoint an EU Representative — from €490/yr, no EU office needed.
For Chinese Exporters
- Any Chinese company processing EU personal data must appoint an EU Representative under Article 27
- No physical EU office required — EU Shield acts as your legal presence
- EU Personal Information Protection Law (PIPL) also applies, but GDPR is separate
- EU Shield: €490/year — flat fee, no hidden costs
Why Chinese Companies Need an EU Representative
If your Chinese business sells products, provides services, or monitors behavior of individuals in the European Union, GDPR applies to you — regardless of where your company is based. Article 27 of GDPR specifically requires non-EU businesses to appoint a representative “established in the Union.”
Chinese e-commerce sellers on Amazon EU, AliExpress merchants serving European customers, SaaS platforms with EU users, and electronics manufacturers exporting to Europe all fall under this obligation.
China + GDPR: Key Considerations
- PIPL overlap: China’s Personal Information Protection Law (PIPL) has similar requirements — but GDPR is separate and requires its own EU-based representative
- Cross-border data transfers: Transferring EU personal data to China requires a transfer mechanism (SCCs or adequacy decision)
- Language: Privacy policies and communications with EU data subjects should be in the local EU language(s)
- Enforcement risk: EU DPAs are increasingly scrutinizing Chinese companies selling to Europe
What EU Shield Provides
- EU-established legal address for regulatory correspondence
- 24-hour correspondence forwarding guarantee
- Record keeping of processing activities
- Designation letter compliant with Article 27(3)
- Professional indemnity and cyber insurance
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Ready to get compliant?
€490/year. 15-minute setup. Active next business day.